

Space should be left around the signature at a minimum, the space should be equal to the height of a capital letter at any given size. Text should align with either the left edge of the shield or the left edge of the wordmark: The signature is designed to work best left aligned.

On the web, the recommended width is between 300 and 350px. Note: On a white background, the shield should not have an outline. In print, the recommended width is 3 inches (18 picas). The one-line signature should only be used in cases where the primary signature does not fit well, such as on the spine of a book, a narrow banner, or some website headers. On the web, the recommended width is between 150 and 200 px. In print, the recommended width is 1.5 inches (9 picas) below 1.25 inches (7.5 picas) and the text will be difficult to read. The primary signature comprises the two-line (stacked) wordmark and the shield. Note also that the signature is a trademark, and uses other than official University materials may violate our intellectual property policies. The signature is provided to University offices as a “lock-up” with all components sized and positioned correctly. Its use is also encouraged on promotional materials for events for which Princeton is the primary sponsor. Princeton's signature should be used on all official Princeton publications and websites to signal a publication’s core relationship to the University. Please reserve its use for headers or other elements displayed at greater than 24px regular or 19px bold.

On the Web, #e77500 is used on white and #f58025 on black. Note that Princeton orange on white is not an accessible color when used for small type. It will never reproduce as brightly and richly in four-color process as it does as a spot ink (bright oranges never do). In print, Princeton Orange should be printed as a spot color (PMS 158) whenever possible. “Princeton Orange” is defined as Pantone (PMS) 158, the closest ink match to the swatch of cloth showing the orange adopted by the trustees in 1959 and kept in the archives for historical reference. Document letterhead (.doc, login required) and presentation templates (.pdf, login required).
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